Communication Kingdom: Raise Your Voice and Gain Influence

Communication Kingdom: Raise Your Voice and Gain Influence

Reading Time: 5 minutes

The truth about business communication

You’ve probably dreamed of how your life will change once you reach your professional goals. Even more amazing, imagine all the lives you could impact for good.

Think about your favorite companies, business leaders, and brands. No matter how massive they are today, they all started off once upon a time with an ambitious person or team who imagined how they might share their message with others.

Every business success story is about effective communication.

The topic of business communication is a massive industry. Books, courses, and seminars are regularly created to teach this so-called skill.

But here’s the thing: Business is communication.

If you’re doing business right, you are constantly communicating with people. After years of experience—and thousands of conversations with students, managers, entrepreneurs, and executives—I’ve gone all in on helping people learn how to become better communicators.

I want to help you build and rule your own communication kingdom. So, Communication Kingdom is born.

May today to be the once upon a time in your story, the time right before your career went to the next level because you took your messaging, presenting, and networking skills to the next level.

Communication Kingdom: An origin story

My original idea came in a flash. I’ll create Communication Kingdom because content is king!

I was excited to share my burst of inspiration with my wife, a marketing and public relations executive. She would surely see the genius in my plan to help others gain influence.

“I hate that phrase,” she replied.


“It’s just so tired, this idea that content is king.”


Then she gave me that look that you give a cute little dog after he tries to jump up on the furniture but comes up short. I’m perhaps a bit too familiar with this look.

I should add that the original idea may have included an entire chess game metaphor and an ill-fated allusion to myself as a prince of some kind.

“But I like the idea of a communication kingdom,” she said.

As we talked through the concept, she described how an actual kingdom was much more exciting. I won’t bore you with the full recap, but let’s just say our chat included references to Lord of the Rings and Game of Thrones.

Soon, my imagination was off and running once more, this time with a creative framework to organize all the ways I could help people write for, speak with, and connect to their audiences.

Discover More of the Communication Kingdom Realm and Your Business Success Roadmap

King Content is dead

Content is no longer king.

Our information age demands more. Content is everywhere. We’re flooded in it, drowning in the stuff. And there’s so much bad and/or irrelevant content all around us.

Genuinely good content is a rare commodity.

Ol’ King Content is dead, buried in the crypt like the Mad King he became who tried to burn us all out on wildfire… Sorry, there’s one of those annoying Game of Thrones flashbacks.

You will not build your empire of influence without solid communication skills. Your business, career, and ultimate success requires more than piles of hastily created content.

So, here’s the question: Is your communication good or bad?

Be honest with yourself. If communication is a struggle for you, what are you doing to improve these fundamental skills? And if you’re a good communicator already, how can you get even better and take your message and ideas to the next level?

King Communication rules all you do.

A good king builds a wonderful kingdom that people flock towards. You can expect growth and success if you work to improve your communication.


A bad king will tear down everything you hope to build. Is your current content and communication approach destroying your chances at growth, success, and happiness?

Those who understand how to create good, relevant content and then communicate it effectively are going to win.

Ask yourself this question: If my communication ability and efforts are in charge of all I hope to build, is the king good or bad?

Communication is King now. Long live the good King Communication.

The Queen of Communication Kingdom

The king does not rule alone, of course. Every kingdom needs a king and queen, and King Communication co-rules with his queen.

Marketing is Queen when it comes to growing a business, making money, and gaining influence.

Queen Marketing holds so much power because great content and communication means nothing if no one knows about or ever sees it.

I’m fortunate to have a queen in house. Jen is a brilliant marketer. I’m a strong communicator, but I need help, especially when my ideas on how to share my work are less than exceptional. When I toss out bad ideas, she’s capable of giving me that expression you make at a cute puppy that just fell over for no reason.

You know the look, the one that seems to say “Oh, babe, just … no.”

Whether you are a stronger marketer or communicator, you need advisors and allies to vet your work. Jen and I form a tight partnership, but we also rely on others—supporters and critics alike—to test and refine our efforts.

King Communication and Queen Marketing will dictate your success, and you need loyal advisors to keep your efforts on track.

Winning the Triple Crown

In sports like baseball and horse racing, a “triple crown” indicates legendary greatness. Few competitors achieve these lofty levels of dominance.

The crown is one ultimate symbol of royalty, and our monarchs aren’t complete without wearing their own.

The Triple Crowns in Communication Kingdom provide structure to everything we must do to succeed. This isn’t just an afterthought detail. In fact, you can see the Triple Crown nesting in the center of this site’s logo, a keystone visible to all who enter.

communication kingdom

So, what do the three points of King Communication’s crown represent? Glad you asked.

  1. Crafting messages
  2. Creating presentations
  3. Speaking publicly

These jewels represent the 3 primary aspects of getting your message out a.k.a. communicated. You can expect to learn a ton about those three topics when you invest time in the articles, videos, courses, books, and podcast episodes of Communication Kingdom.

If you can do all three of those things well, you will win because Triple Crown champions perform at the top of their game.

Queen Marketing wears a glitzy Triple Crown as well.

Here are the three prongs of Queen M’s crown as I see it:

  1. Relationships or Relationship Marketing (networking comes into play here)
  2. Content Strategy (content marketing falls under this)
  3. Amplification (once you have the content and a strategy which includes building relationships then you just amp it up).

Those are some RICH areas to explore.

I’ve laid out a primer on how all these topics tie together in my book Gain Influence Through Communication: How To Connect With Others and Build Meaningful Relationships. I’d love for you to check it out and let me know which aspects stand out the most to you.

All the secret sauce lies in these Triple Crowns. These skills are your key to success no matter who you are, where you operate, or what professional goals you hope to achieve.

Time to build your Communication Kingdom

Believe it or not, there are way more layers to the work we’ll do here. I’m obsessed with these topics and helping people like you earn the success you crave through communication and marketing.

Nothing brings me more joy as a consultant, teacher, and coach than watching someone I’ve worked with succeed with what they’re most passionate about.

I want to help you build and rule your own Communication Kingdom. Here are some potential next steps you might take:

  1. Download a free copy of my book Presentation Power-Ups: 43 Ways to Write Better Talks, Impress Your Audience, and Level Up Your Speaking. When you do, you’ll begin receiving extra tips and strategies from me via email (and be able to write me back anytime).
  2. Learn more about what a Communication Kingdom looks like for you. A good next stop is Create Your Communication Plan: 5 Rules for Defining Your Brand.
  3. Consider coaching if you’re ready to take your professional development to the next level. Visit my Coaching Page to learn what strategies and skills we could focus on in a customized plan for you, your team, or whatever organization you represent.
Business Success Roadmap: Your Path To Credibility And Influence

Business Success Roadmap: Your Path To Credibility And Influence

Reading Time: 6 minutes

Your business success roadmap

What are you hoping to achieve to improve your life? Do you have a message to share with the world? Are you trying to launch a product or advance your career?

You can accomplish your professional goals. The most direct path to your success will come through clear communication.

In the keystone article of this site, I broke down King Communication’s Triple Crown:

  1. Crafting messages
  2. Creating presentations
  3. Speaking publicly

You will succeed to the extent you do those three things well.

Sound overwhelming? Let me repeat… you can do it.


This realm of Communication Kingdom allows us to think of the work ahead as a journey you will take to get the results you desire. It’s a whole thing as you’ll see in a minute.

In our last post, we talked about the steps you will lead others through. If the Magna Carta is about mindset/philosophy and being strategic then this next part is about getting tactical.

How will you keep yourself on track? Glad you asked.

The C.A.S.T.L.E. framework

You can’t have a king and queen without a castle, right?

King Communication and Queen Marketing occupy a very specific royal residence, the fortress of all business success.

There’s a reason for this branding. I present to you Credibility Castle.

communication kingdom

Credibility Castle is a marvelous place. It stands for everything you need to remember as you build a successful platform.







Here’s how that acronym flows:

Success comes down to connecting with others through communication. Your audience can be anyone, anywhere, at any time. You reach them by effectively speaking and teaching, but all your work must be based on listening and learning through empathy while educating yourself and others.

Check out the video breakdown if you like.

The Content Crypts

Remember how content used to be king?

I do. Once upon a time, all you had to do was pump out as many words on a blog as you could. Millions of websites featured nothing more than keyword glut designed to fool Google’s crawlers into thinking they were relevant and helpful.

But times have changed. The robots have learned. SkyNet will kill us all!

Okay, we’re not facing Terminators (yet), but the days of bad content winning on the internet are over.

Communication is King now, as you know, and only good content is fit for making your kingdom thrive. Still, that old content tends to stick around, as a reminder of earlier efforts if nothing else.

The Content Crypts lay deep beneath Credibility Castle.

Let all poorly contrived and badly developed content be dead and buried in the crypts below your castle of credibility. How do you know what content to toss down here? If it’s unhelpful, irrelevant, or unclear then bury it.

Remember, crypt and cryptic come from the same origin. Your meaning should never be hidden or cryptic, but obvious and apparent.

That said, some good work may even need to be laid to rest in the Content Crypts.

Some of your past text, audio, and video content may be hallowed. Perhaps you’ve done great work that served its purpose. Celebrate it and update if possible.

Either way, you don’t want to spend too much time down in the crypts admiring, rethinking, and focusing on content whose day is past.

Get into the daylight and create new stuff always.

Other landmarks on your business success journey

The C.A.S.T.L.E. framework anchors everything we do as communicators. I did promise a roadmap, however, so let’s get going.

I’ve thought a lot about Communication Kingdom now for years. Storytelling is a powerful way to communicate ideas. Metaphors also work.

For example, you can’t get in and out of Credibility Castle without the communication drawbridge. But that’s just the beginning.

Consider the following landmarks a way to fortify a successful approach in your mind as you pursue professional success.

Mount Message

Mount Message is the Everest of Communication Kingdom.

You should be able to see Mt. Message from anywhere in your kingdom. This feature stands out above all to anyone who looks in your direction.

For some, Mt. Message is a product or solution or both. For some, the peak of your work is an idea or ideal or movement.

Above all, Mt. Message is always your brand. You may not think of yourself as a brand, but you are one. People associate certain traits, values, interests, and ideas with who you are. No matter what. The best we can do is try to define those for others.

Plant your flag here and stand boldly for something. Appear. Stick out. Be conspicuous.

What do you represent? What do you stand for?

Do the work to create a clear identity people can see, respond to, and move toward.

The Presentation Peaks

You didn’t think people could just easily skip right to the face of your brand, did you?

Mount Message is the pinnacle of the Presentation Peaks. Your job is to lead people there, through the (sometimes perilous) Presentation Peaks.

A mountain range must be navigated expertly. Your audience relies on you to guide them safely through whatever obstacles stand in their way. Be their success Sherpa!

Beware those obstacles, like the Caves of Confusion. Oh man, are these a constant threat. Fail to light a path and lead the way, and your listener will quickly stumble into darkness, perhaps forever.

One minute you can be moving right along, building momentum, but lose focus and he or she will never reach the success awaiting them atop Mt. Message.

The Caves of Confusion aren’t the only potential pitfalls. The higher you ascend, the greater the potential for stormy weather. Communication climates are critical, after all.

Your presentation skills go beyond how you deliver information to others. The way you appear, speak, and show up in every situation defines your brand. Every public facing moment matters.

The Sea of Speaking

So far, we’ve covered two-thirds of the Triple Crown: Crafting messages (Mt. Message) and Creating presentations (Presentation Peaks).

Speaking publicly is the last jewel of the Triple Crown, and we come to the Sea of Speaking.

No way around it, you will be required to speak with many people in many situations and settings if you hope to achieve business success.

Speaking with confidence is how you will bring the people in, wave after wave. You may develop a sinking feeling at times or even feel like you’re drowning. Hopefully you’ll map out a clear view of the Strategy Shores.

Do enough presentations and you’ll learn what it’s like to lose focus, get thrown off, and maybe even go completely astray of your purpose.

Seafarers can follow celestial GPS like the North Star as well as prominent landmarks on shore. As a presenter, you will need to keep your North Star clear in your mind. You’ll also need to set your sights on Mt. Message as you interact with others.

You should always have a clear view of your Mt. Message. Otherwise, you’ll find yourself adrift, uncertain where you are or where you are going. Lose your way, and you’ll lose your audience too.

Sometimes the Sea of Speaking pushes you into choppy waters. Experience will help you navigate difficult situations. Watch out for dangerous undertows of unhelpful people and poorly organized events. (By the way, your “ship” is critical to your success. We’ll cover that soon).

A well-structured presentation and outline is like a well lit shoreline for any speaker. Follow it to your listener’s delight.

Finally, stay in your lane. Be authentic and deliver the expertise you’re immersed in. To put it in maritime terms, don’t go beyond your depth bucko, lest your chances at success sink down to Davy Jones’ Locker.

The Isle of Influence

Your goal is to build influence and create momentum that makes other people eager to work with you.

Islands are exclusive, and everyone knows about them. The Isle of Influence in Communication Kingdom symbolizes the kind of influential environment you should strive to build.

Create such popular destinations in your kingdom that people line up to learn from and work with you.

Where will your roadmap take you?

I hope you’re better able to visualize the journey you’ll take as someone who communicates yourself to the levels of business success you’re after.

Remember the Triple Crown:

  1. Craft compelling messages, which includes establishing a clear identity and brand. Plant your flag on Mt. Message for all to see.
  2. Create effective presentations that demonstrate your expertise and help guide others through the Presentation Peaks.
  3. Speak often publicly, acting with confidence as you navigate the Sea of Speaking to gain influence with others.

Along the way, be sure to trade in shallow content for deep and meaningful communication. The C.A.S.T.L.E. framework should keep you on track.







There are many other places to focus on as you build your Communication Kingdom, such as Networking Forest, Commerce Cove, and the Cliffs of Crucial Conversation to name a few. We’ll come to those in time.

For now, make your focus simple.

Be an expert. Be a guide. Gain influence. You can do it like no one else can.