The truth about business communication
You’ve probably dreamed of how your life will change once you reach your professional goals. Even more amazing, imagine all the lives you could impact for good.
Think about your favorite companies, business leaders, and brands. No matter how massive they are today, they all started off once upon a time with an ambitious person or team who imagined how they might share their message with others.
Every business success story is about effective communication.
The topic of business communication is a massive industry. Books, courses, and seminars are regularly created to teach this so-called skill.
But here’s the thing: Business is communication.
If you’re doing business right, you are constantly communicating with people. After years of experience—and thousands of conversations with students, managers, entrepreneurs, and executives—I’ve gone all in on helping people learn how to become better communicators.
I want to help you build and rule your own communication kingdom. So, Communication Kingdom is born.
May today to be the once upon a time in your story, the time right before your career went to the next level because you took your messaging, presenting, and networking skills to the next level.
Communication Kingdom: An origin story
My original idea came in a flash. I’ll create Communication Kingdom because content is king!
I was excited to share my burst of inspiration with my wife, a marketing and public relations executive. She would surely see the genius in my plan to help others gain influence.
“I hate that phrase,” she replied.
“It’s just so tired, this idea that content is king.”
Then she gave me that look that you give a cute little dog after he tries to jump up on the furniture but comes up short. I’m perhaps a bit too familiar with this look.
I should add that the original idea may have included an entire chess game metaphor and an ill-fated allusion to myself as a prince of some kind.
“But I like the idea of a communication kingdom,” she said.
As we talked through the concept, she described how an actual kingdom was much more exciting. I won’t bore you with the full recap, but let’s just say our chat included references to Lord of the Rings and Game of Thrones.
Soon, my imagination was off and running once more, this time with a creative framework to organize all the ways I could help people write for, speak with, and connect to their audiences.
King Content is dead
Content is no longer king.
Our information age demands more. Content is everywhere. We’re flooded in it, drowning in the stuff. And there’s so much bad and/or irrelevant content all around us.
Genuinely good content is a rare commodity.
Ol’ King Content is dead, buried in the crypt like the Mad King he became who tried to burn us all out on wildfire… Sorry, there’s one of those annoying Game of Thrones flashbacks.
You will not build your empire of influence without solid communication skills. Your business, career, and ultimate success requires more than piles of hastily created content.
So, here’s the question: Is your communication good or bad?
Be honest with yourself. If communication is a struggle for you, what are you doing to improve these fundamental skills? And if you’re a good communicator already, how can you get even better and take your message and ideas to the next level?
King Communication rules all you do.
A good king builds a wonderful kingdom that people flock towards. You can expect growth and success if you work to improve your communication.
A bad king will tear down everything you hope to build. Is your current content and communication approach destroying your chances at growth, success, and happiness?
Those who understand how to create good, relevant content and then communicate it effectively are going to win.
Ask yourself this question: If my communication ability and efforts are in charge of all I hope to build, is the king good or bad?
Communication is King now. Long live the good King Communication.
The Queen of Communication Kingdom
The king does not rule alone, of course. Every kingdom needs a king and queen, and King Communication co-rules with his queen.
Marketing is Queen when it comes to growing a business, making money, and gaining influence.
Queen Marketing holds so much power because great content and communication means nothing if no one knows about or ever sees it.
I’m fortunate to have a queen in house. Jen is a brilliant marketer. I’m a strong communicator, but I need help, especially when my ideas on how to share my work are less than exceptional. When I toss out bad ideas, she’s capable of giving me that expression you make at a cute puppy that just fell over for no reason.
You know the look, the one that seems to say “Oh, babe, just … no.”
Whether you are a stronger marketer or communicator, you need advisors and allies to vet your work. Jen and I form a tight partnership, but we also rely on others—supporters and critics alike—to test and refine our efforts.
King Communication and Queen Marketing will dictate your success, and you need loyal advisors to keep your efforts on track.
Winning the Triple Crown
In sports like baseball and horse racing, a “triple crown” indicates legendary greatness. Few competitors achieve these lofty levels of dominance.
The crown is one ultimate symbol of royalty, and our monarchs aren’t complete without wearing their own.
The Triple Crowns in Communication Kingdom provide structure to everything we must do to succeed. This isn’t just an afterthought detail. In fact, you can see the Triple Crown nesting in the center of this site’s logo, a keystone visible to all who enter.
So, what do the three points of King Communication’s crown represent? Glad you asked.
- Crafting messages
- Creating presentations
- Speaking publicly
These jewels represent the 3 primary aspects of getting your message out a.k.a. communicated. You can expect to learn a ton about those three topics when you invest time in the articles, videos, courses, books, and podcast episodes of Communication Kingdom.
If you can do all three of those things well, you will win because Triple Crown champions perform at the top of their game.
Queen Marketing wears a glitzy Triple Crown as well.
Here are the three prongs of Queen M’s crown as I see it:
- Relationships or Relationship Marketing (networking comes into play here)
- Content Strategy (content marketing falls under this)
- Amplification (once you have the content and a strategy which includes building relationships then you just amp it up).
Those are some RICH areas to explore.
I’ve laid out a primer on how all these topics tie together in my book Gain Influence Through Communication: How To Connect With Others and Build Meaningful Relationships. I’d love for you to check it out and let me know which aspects stand out the most to you.
All the secret sauce lies in these Triple Crowns. These skills are your key to success no matter who you are, where you operate, or what professional goals you hope to achieve.
Time to build your Communication Kingdom
Believe it or not, there are way more layers to the work we’ll do here. I’m obsessed with these topics and helping people like you earn the success you crave through communication and marketing.
Nothing brings me more joy as a consultant, teacher, and coach than watching someone I’ve worked with succeed with what they’re most passionate about.
I want to help you build and rule your own Communication Kingdom. Here are some potential next steps you might take:
- Download a free copy of my book Presentation Power-Ups: 43 Ways to Write Better Talks, Impress Your Audience, and Level Up Your Speaking. When you do, you’ll begin receiving extra tips and strategies from me via email (and be able to write me back anytime).
- Learn more about what a Communication Kingdom looks like for you. A good next stop is Create Your Communication Plan: 5 Rules for Defining Your Brand.
- Consider coaching if you’re ready to take your professional development to the next level. Visit my Coaching Page to learn what strategies and skills we could focus on in a customized plan for you, your team, or whatever organization you represent.